Text Box: San Luis Valley Colorado Tobacco Education and Prevention Partnership

Own your C

Don’t like the looks of your C?
Text Box: Your news stories could earn you $10,000 in scholarships. Learn more about the Youth Advocate Scholarship Awards by visiting chspa.colostate.edu Deadline: May 10, 2008 Text Box: C-RIDE IS CRUISING LOCAL SCHOOLS TO PROMOTE HEALTHY CHOICES TO STUDENTS Denver, Fall 2007— The Own Your C (Own Your Choices) street team is hitting the road in the C-Ride to visit schools across the state to encourage students to make healthy, smart choices. Developed by the State Tobacco Education & Prevention Partnership (STEPP) in partnership with Cactus Marketing Communications, Own Your C is an innovative campaign with a fresh approach to empowering youth to make educated choices and encourage them to recognize the consequences of their choices. “Own Your C is a very honest campaign that simply tells teens that their choices are powerful and reminds them to choose wisely,” says Jodi Kopke, STEPP media director. “By helping teens exercise their ability to make smart choices, we are ultimately making it easier for them to be tobacco free.” A branded ice cream truck, the C-Ride serves as a “C” brand ambassador, building buzz and generating excitement about positive choices at youth-oriented events statewide. Equipped with a street team, the C-Ride promotes the Own Your C campaign to urban, rural and mountain communities. The Own Your C street team distributes tobacco cessation materials and educates students about the opportunity to enroll in an online quitting program. The C-ride truck features a back-lit chrome “C” hood ornament, airbag suspension and custom rims, custom lighting and sound, and a freezer for distributing ice cream and treats. Cactus commissioned an artist from the U.K. popular for his offbeat character illustrations to design the truck’s exterior. At the schools, the street team distributes Own Your C promotional items such as t-shirts, winter hats, stickers and magnets. To bring the C-ride to your school, contact your local Tobacco Prevention Specialist at your County Public Health Nursing Service. For local contact information go to home page.

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STEPP High School Journalism Contest
Text Box: THE C-RIDE

It’s never too late to make a new choice. Refresh your C by quitting tobacco at ownyourC.com.  Read the facts, join the forum, and get all the resources you need to quit your old C for good.
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